With a proliferation of social media platforms and increasingly tight spam filters it might seem like email marketing would be an outdated form of marketing for your startup. However studies show that businesses are still achieving positive results through email marketing. A survey by Merchant Circle found that roughly 36% of respondents felt email marketing was one of their top 3 most successful marketing methods with only online social profiles and search engine results being more highly rated. A 2012 study by Econsultancy found that 70% of respondents said email marketing provided an “excellent” or “good” return on investment.
If you want to give email marketing a try but you don’t want to spend any money on it we’ve got 6 providers you can use for free.
Includes template editor to make your own templates. Contactology will also make you one customized template that matches your website. They also have a free spam check tool which rates your email text on its likelihood to get caught in spam filters. A useful tool even if you don’t use their full service.
Max emails for free: 100/mo
Max emails for free: 2,000 subscribers/12,000 emails per month (definitely the most subscribers/emails for free).
The free version does not include some analytic functionality, time delayed delivery, or autoresponders.
Mail Chimp provides some pre-designed templates as well as basic templates that can be customized for your company’s branding.
Emails per month: 300/mo
Must be downloaded and installed on PC.
PHPlist is an open source email marketing platform.
Number of Free Templates: 30
Emails for free: 1,000/mo
The free version does not include advanced reporting or opening analytics. It does allow you to integrate with Google Analytics, though so you can tell if someone is directed to your site from your email.
Works with WordPress to integrate newsletters as content from your site.
Max free emails: 2,000 per month
29 pre-designed templates
Google analytics and per subscriber stats are only available in the premium version.
Number of Free Emails: 50 emails per 30 days
Includes analytics and customizable email templates.